EFG London Jazz Festival wins “Festival Of The Year” at The LIVE Awards 2025.
Friday, December 12, 2025
EFG London Jazz Festival has been honoured with the prestigious Festival of the Year award at The LIVE Awards 2025, held on 10 December 2025 at Troxy in East London. Press release attached.
We have received the following press release;
EFG London Jazz Festival wins “Festival Of The Year” at The LIVE Awards 2025
EFG London Jazz Festival has been honoured with the prestigious Festival of the Year award at The LIVE Awards 2025, held this week (10 December) at Troxy in East London. The ceremony, organised in association with Skiddle, brought together more than 500 leading figures from across the UK’s live music sector, including promoters, venues, agents, festivals, and artist managers.
This year’s award recognises the EFG London Jazz Festival for its broad and large scale programme, and innovative, inclusive and community-centred approach, particularly in response to rising living costs. The Festival placed accessibility at its core, delivering extensive free and family-friendly programming at the Southbank Centre’s Clore Ballroom and the Barbican across both weekends. Its dedicated venue and pop-up hub, The Jazz Social, offered free events, low-cost tickets priced at £15 and under, and set-aside allocations for low-income audiences, while also supporting sustainability through self-operated ticketing and revenue generated from on-site food, drink and merchandise. A Community Tickets Scheme further widened access by providing £5 tickets to community organisations, and large-scale workshops encouraged active participation from people with little or no musical experience, strengthening the Festival’s role as a gateway to jazz for all.
The 2025 edition marks 20 years of the Festival’s renowned Take Five talent development programme, celebrated with a special Barbican event featuring distinguished alumni. This year also saw artist in residence aja monet curate cross-disciplinary programmes at the Barbican, blending spoken word, music and community dialogue, while the Festival hosted the Aga Khan Music Awards in London for the first time, broadening its international reach and deepening cultural exchange. Together, these initiatives demonstrate the Festival’s commitment to balancing accessibility with sustainability, while championing jazz as an evolving, community-connecting art form and reinforcing the EFG London Jazz Festival’s identity as a forward-thinking, globally engaged event.
EFG London Jazz Festival director Pelin Opcin says of the award:
“We’re deeply honoured that the EFG London Jazz Festival has been named Live Music UK’s Festival of the Year.
In our 33rd year, this recognition from the wider industry means a tremendous amount. This award celebrates our long-standing commitment to jazz and beyond—creative music in all its forms, the artists who make it, the communities we serve, and the partner presenters who help bring it to life. London’s jazz scene is a powerful force which enables UK Jazz’s global impact. We are truly thrilled to play a part in this.
From our sold-out large scale shows, to our special projects and our new music commissions, from club shows to reach-out programmes where we span over to 23 boroughs in London, this award is a testament to EFG London Jazz Festival’s dedication to visionary programming and collaboration.
This achievement would not have been possible without the wonderful artists who took part, our partners, sponsors, venues, club programmers, audiences and, of course, the hard-working and devoted Serious team. We also extend our thanks to EFG International and Arts Council England for their continuous support, to enable these visions”
Hosted by comedian Tom Ward, the event celebrated excellence across the live industry, with 15 awards presented throughout the evening. Winners were selected by a panel of industry experts, alongside notable honourees such as Communion ONE, ROAM, Solo Agency, LIDO Festival, Gigantic Tickets and Black Lives in Music.
Gaby Cartwright, head of partnerships at LIVE, praised this year’s celebrations:
“The LIVE Awards were a fantastic celebration of the people who make this industry what it is. We continued to build on ideas introduced in previous years, including our vegan-first menu, and expanded our commitment to inclusivity with a dedicated no- and low-alcohol bar in partnership with Club Soda, plus a calm space for anyone who needed a breather. Huge congratulations to all of this year’s winners, and a big thank you to all our sponsors, we can’t wait to come back even bigger in 2026.”
Serious is one of the UK’s leading producers of live jazz, international and new music through concerts, festivals, tours, digital shows, talent development schemes, learning and participation programmes, and bespoke events for all.
https://serious.org.uk/
EFG International is a global private banking group offering private banking and asset management services and is headquartered in Zurich. EFG International’s group of private banking businesses operates in around 40 locations worldwide. Its registered shares (EFGN) are listed on the SIX Swiss Exchange.
https://www.efginternational.com/uk
